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Often, in my decade at a motorcycle magazine, I wanted to burn it to the ground and start over. And create a different kind of magazine.

An independent voice for rigorous journalism and swashbuckling writing. And I knew where I’d start. I’d deep-six management who viewed the editorial budget with contempt. And the men and women in the sales department? They who soothed and placated fickle advertisers? Gone.

 

And the advertisers themselves? Gone, too. You can’t write truthfully about Ducati or Honda or Harley-Davidson while your co-worker badgers them for ads. Furthermore, manufacturers have lost interest in traditional advertising. It’s the age of sponsored content. The divide between advertising and editorial has crumbled to rubble. 

 

The Blue Groove is an alternative approach to writing about motorcycles and motorcycling. Ad nauseam debunks advertising new and old—do you know which brand makes “Neighbor Hater” exhaust pipes? And The Blue Groove doesn’t succumb to group-think. With Victory motorcycles twisting in the wind, the enthusiast press fawned over Polaris for resurrecting Indian. The Blue Groove take? Victory was bungled from the get-go and the rebooted Indian is a crafty case of identity theft. And that's just the beginning.

 

The Blue Groove makes you think. It's a throwback to when writing mattered but also a fresh look ahead. The Blue Groove is without middlemen, compromise, or any source of revenue aside from donations from who it serves—readers like you. If The Blue Groove is for you, your financial support means we'll have a future together. It's as simple as that. Thank you.